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Retail experts confirm: fashion + tourism = true

Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Aussies travelling interstate to shop and 51% of New Zealanders are travelling to Australia for a shopping spree.

Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Aussies travelling interstate to shop and 51% of New Zealanders are travelling to Australia for a shopping spree.

Today, close to 100 retail industry experts turned out for the inaugural Talking Shop Retailer Engagement Series workshop—‘Postcards from Successful Retailers’.

The event, held by AMP Capital Shopping Centres (AMPCSC) and the Australian Fashion Chamber (AFC), shared leading-edge research, knowledge and insights into the Australian retail market.

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“Today we heard from successful industry experts about the important impact that fashion and tourism is having on retail, and how local retailers need to take advantage of the falling Australian dollar’s influence on the visitor economy. This presents a fantastic opportunity for our industry to make the most of changing consumer behaviours when they are on holidays.”

Belinda Daly, AMP Capital Shopping Centres Head of Shopping Centre Marketing

Hosted by Harper’s BAZAAR editor-in-chief Kellie Hush, speakers Ed Steiner, Head of Travel and Leisure at TNS Australia, Sarah-Jane Clarke, co-founder of Sass & Bide, and Arthur Li, Acting Head of Sales and Marketing collectively agreed that the convergence of fashion and tourism is vital for the success of Australian retailers in today’s economic market.

 

Key themes from the ‘Postcards from Successful Retailers’ event include:

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  • The visitor economy in Australia is more than just tourists – in 2014 there was a 7% increase in overnight trips and a 6% increase in overnight spend.
  • Shopping is a driver for travel – 27% of Australians travel interstate to shop, and 26% travel within their own state to shop
    Australian retailers need to focus on the importance of fashion and tourism – as an example, 51% of New Zealanders travelling to Australia say their prime motivator is shopping.
  • There is value in recognising that consumers’ buying behaviours change when shopping on holiday – 1 in 2 Australians and New Zealanders travel to visit friends and relatives at least once a year—and they visit shopping centres during their trip.
  • Fashion is the new souvenir and authenticity of the product is vital – Australians are no longer looking for teaspoons or tea towels. Holidays are a time to splurge and fashion is one of the winners.
  • It’s important to learning how to increase the relevance of the retail offer to the visitor economy – the most important factors are accessibility, the chance to splurge, authentic and unique offers, and an inspiring shopping environment that matches the location.

Have you seen an increasing demand for ‘shopping-holidays’ amongst your clients?