One Travel Agent set off on a completely free of charge adventure in the USA yesterday morning after winning American Airlines and Brand USA’s American Dream Challenge the night prior.
Close to 150 travel trade and media gathered at Riley Street Garage, Woolloomooloo to watch the finale of the All American Dream Challenge, where Agents had to login to a microsite aa.com/americandream to build their dream itinerary using the All American Fare.
At the end of last week, finalists were selected by American Airlines and Brand USA and invited to Sydney for an evening of all things American. Guest enjoyed cocktails from the American Airlines Flagship™ Lounge, and partner Aviation Gin, and American fare from Corn Dogs, Fries, Pumpkin Ravioli, to Pork Sliders.
Attendees saw five finalists from STA Travel, Flight Centre, Phil Hoffman Travel, and Destinations Travel Management compete to win the Grand Prize of the ultimate American itinerary departing the next morning (Thursday, 22 March). The Grand Prize included two return tickets in Premium Economy with American Airlines, accommodation in LA, New Orleans, and Las Vegas with some awesome activities thrown in.
The contest itself was comprised of trivia, and challenges with contestants being tested on their knowledge of American, and America, and undertaking walk-offs, dance-offs, and sing-offs.
There could only be one winning Travel Agent though with William Bragg from Phil Hoffman Travel Norwood, taking out the grand prize.
Wait, only one winner? No, no, the four remaining finalists in the challenge walked away with two return tickets Sydney to Los Angeles; that can be used for travel anytime before March 2019.
Everyone’s a winner!
The audience was also treated to spot prizes featuring items from American Airlines, Brand USA, Los Angeles, New Orleans, and Las Vegas. Our partner Aviation Gin also provided some giveaways.
Simon Dodd, American Airlines General Manager – Australia and New Zealand said he was delighted to have the opportunity to treat travel agency partners.
Matt Fletcher, Brand USA Director – Australia and New Zealand concurred, saying the contest has been an “effective way to grow Australia and New Zealand Agents’ knowledge of the diversity of USA destinations while raising awareness of American Airlines’ All American Fare”.
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