TravelManagers experienced record attendance at its latest bi-annual state meeting, proving consultants are keen on staying up-to-date with both travel and the company.
A total of 318 personal travel managers participated across four state meetings together with 30 national partnership office staff and 20 partner suppliers.
Held annually in March and November over the last seven years, the meetings provide consultants with support in creating brand strategy and developing their business. The latest meeting also covered how to evolve as TravelManagers, particularly with the recent launch of the company’s new brand and logo.
“As much as the personal managers love the networking aspect, the key focus for these meetings is ensuring everybody is kept up to date with developments in our business.”
Michael Gazal, TravelManagers executive general manager
TravelManagers’ marketing manager Chrissy Tayfield also used the meetings to introduce the new branding, which was rolled out in August this year at the group’s annual conference.
As well as a new brand strategy, the group also unveiled a new logo, which features a four-colour leaf clover and the tagline ‘As individual as you are’.
Mr Gazal said the company makeover has been ‘very stimulating’.
“The introduction of a formal Service Charter is giving the brand much more depth and meaning than a mere change of logo and with collaboration across our entire business as well as clients and general public, we know we have got it right.”
Michael Gazal, TravelManagers executive general manager
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