Malaysia Airlines is the latest airline to utilise social media as a means of increasing sales with the opening of bookings through Facebook Messenger.

Flyers can now use Facebook Messenger to contact the airline, book flights and then process payments.

The move is part of the carrier’s 12-month three-part digital overhaul, and follows in the footsteps of other travel brands utilising the social media site to boost business, including Tigerair, Contiki and KLM.

Image: Malaysia Airlines/Facebook

Image: Malaysia Airlines/Facebook

According to Malaysia Airlines’ Chief Commercial Officer, Arved von zur Muehlan, Facebook bookings will compliment a range of other digital improvements made over the last year, including an upgrade to the airline’s website and a new Enrich members’ portal.

The airline also recently introduced value-added services on its website such as car rentals and hotel bookings, as well as a new inflight shopping option.

Malaysia Airlines

“Our digital solutions underline our efforts to deliver the best of Malaysian Hospitality as displayed in our latest brand campaign.”

Arved von zur Muehlan, Malaysia Airlines Chief Commercial Officer

“Besides offering warm and genuine service, we want our passengers to plan their travel in the most seamless and convenient way.”

In other Malaysia Airlines news, the carrier is preparing for its return to Brisbane in June this year, which will be the first time the airline flies to the Australian city in nearly three years.

READ: Southeast Asian airline returns to Brisbane after a 3-year break

READ: Malaysian carrier introduces high-tech plane tracker

Would you ever book a flight through Facebook Messenger?