Beer tastes good on a cold day, on a hot day, in the mountains and by the sea. It also tastes good at 35,000 feet. But beer that’s been specifically brewed with high altitude flying in mind is even better.
That’s the consensus from the beer drinking masses with the launch of Cathay Pacific‘s own beer, which is the world’s first hand-crafted bottled beer specially brewed to be enjoyed whilst flying.
Named Betsy Beer, the new beer has been produced in partnership with Hong Kong Beer Co, and has been created with a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation to taste great both in the air and on the ground.
The beer also features “Dragon Eye” fruit, which is a unique characteristic of the beverage. Known for its aromatic properties, the fruit adds to the round, rich, textural properties that make the beer distinctive. This flavour is enhanced further by the inclusion of a small component of New Territories’-sourced honey in the brewing process, giving the beer agreeable floral notes, while the use of Fuggle, a revered hop and a mainstay of traditional British craft ales, lends it a pleasingly earthy and full-bodied flavour.
Betsy Beer will be first served to First and Business Class passengers onboard flights between Hong Kong and destinations in the United Kingdom – Heathrow, Gatwick and Manchester – from 1 March until 30 April 2017.
Betsy Beer also will be available at the airline’s lounges in Hong Kong and Heathrow as well as a select number of Swire-owned restaurants in Hong Kong, including Mr & Mrs Fox, Café Gray Deluxe, Plat du Jour, Public, Sugar (Bar.Deck.Lounge) and The Continental for a limited time. It will be available for online purchase within Hong Kong through Deli Delight – deli-delight.com, the exclusive retailer for Betsy Beer during March and April.