Etihad Airways is the official airline of Milan Fashion Week and is also supporting the fashion community at events in Berlin, London, Milan, Mumbai, New York and Sydney.
Earlier this year, Etihad Airways became a long-term partner of the fashion industry by announcing a global agreement with WME | IMG and yesterday the fashionable airline together with Alitalia welcomed guests at an exclusive event held in Piazza Gae Aulenti, at the Milan Fashion Week.
The newly formed partnership with WME | IMG has enabled the airline to develop travel-oriented relationships with designers, models, stylists, journalists, photographers, suppliers and sponsors connecting the insiders with fashion capitals across the world including; Berlin, London, Milan, Mumbai, New York and Sydney.
“Fashion is an ideal brand fit for Etihad Airways, sharing the common attributes of ambition and innovation. We are especially honoured to have begun our partnership with Milano Moda Donna, which not only captures global media attention, but also allows us to showcase and celebrate the beautiful uniforms of Etihad Airways and Alitalia.”
Shane O’Hare, Senior Vice President Marketing, Etihad Airways
To make guests feel welcome and add an extra touch to the event, well-known fashion illustrator Megan Hess brought her creativity to the occasion, drawing portraits of the guests.
To further demonstrate that the airline’s addition to clothing, Etihad Airways has also launched new luxury First Class amenity kits by teaming up with the leading fashion and skincare brands Christian Lacroix and Omorovicza.
The stylish and luxurious new amenity kits will be offered on the airline’s flagship A380 flights between Abu Dhabi and Sydney, Melbourne London, New York and Mumbai and fleet-wide in early 2017.
“The new kits perfectly balance fashion and style with beauty and wellbeing. By forging partnerships with these two innovative lifestyle brands, we are once again able to demonstrate Etihad Airways’ continuous commitment to First Class travel, and to providing unparalleled experiences at every phase of our guest’s journey with us.”
Calum Laming, Vice President Guest Experience, Etihad Airways
The new kits are available in two styles – a grey wash bag and convertible flat case for males, and plum coloured fold-over bags for females.
The female version is designed for use as a chic clutch, whilst the male bag can be used buttoned down as a wash bag or as storage for tablet devices such as iPads when opened flat.
What’s in the bag?
The new kits are available in two styles – a grey wash bag and convertible flat case for males, and plum coloured fold-over bags for females.
– Four anti-ageing and rejuvenating items by Omorovicza
– Lip balm
– A facial moisturiser with cooling gel-cream
– Refreshing cleansing wipe
– Earplugs
– A comb
– A care pack (consisting of cotton pads, ear buds and an emery board)
– A dental pack, a sleep pack (with comfortable socks and eyeshades)
– A relax pack (with pillow mist and pulse point oil)
– Shaving kit (male kit)