Puerto Rico’s biggest airline, JetBlue, has made a short and long-term commitment to assist millions of Americans living on the island without electricity, fresh water or much-needed supplies.

The announcement came over the weekend after Puerto Rico’s government confirmed that 55 percent of locals don’t have access to drinkable water two weeks after category five Hurricane Maria tore through the destination.

The situation is so dire on the island that more than 11,000 people are currently living in shelters, only one hospitality is running at full service and half of the supermarkets are open.

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Hoping to help save lives, JetBlue launched the 100x35JetBlue program made up of 35 initiatives running over 100 days and designed to support the needs of crewmembers, customers, and communities in Puerto Rico.

One of the initiatives will be to raise funds on every flight with the aim of reaching $1 million, all of which will be contributed to the GlobalGiving.org/jetblue organisation. JetBlue will match dollar-to-dollar donations up to $500,000 through 15 November.

The airline will also offer ‘relief pricing’ on services to or from Puerto Rico until 15 November 2017, this will include $135 fares to US mainland and $129 fares to Dominican Republic and US Virgin Islands as well as waived fees for checked baggage for new bookings made from 25 September.

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And in the long-term, JetBlue will work with local government and non-profit organisations to support rebuilding efforts in areas such as replenishing vegetation across the island, providing support for children, providing gifts and meals throughout the holiday season and offering advertising space to promote tourism to Puerto Rico.

JetBlue’s President and Chief Executive, Robin Hayes, described the situation in Puerto Rico as “heartbreaking and devastating” and one that compels the carrier to take action.

“Using our strengths as an airline, our partnerships, and our mission of inspiring humanity, we aim to make a positive impact on this island we call home.”

Robin Hayes, JetBlue President & Chief Executive

“We know 100 days is just the start, but we hope it’s a start that will make a meaningful difference.”

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