Wow, it has been a while since the launch of a new commercial airline. What was the last one? Was it Air France’s regional subsidiary HOP! back in 2013?

Hmm, I’m sure there’s been more recent launches but anyway, four years later and Air France is at it again with a new airline brand called ‘Joon’.

Joon is sure to make a whole lot of millennials swoon (yeah… I had to) because they are the carrier’s intended target.

Yes, a whole airline dedicated to those who would rather travel than buy a house, spend way too much money to international ATM fees and apparently don’t care about loyalty programs.

Joon Airlines

Joon is described by Air France as a “fashion brand, a rooftop bar, an entertainment channel, a personal assistant…” oh and tagged right on at the end there, “Joon does flying too”. Well, thankfully.

The new brand will be based out of Charles DeGaulle Airport in Paris where it will fly short haul trips on Airbus A320s from France to four millennial-friendly places – Barcelona, Berlin as well as Lisbon and Porto in Portugal.

So far, Joon only has a couple of long haul routes in sight, including France to the Seychelles and Fortaleza (in Brazil), which will be operated by larger A340s and A350s.

Joon Airlines 22

Of course, any airline targeting millennials knows it needs to offer some great deals, which is why the Air France off-shoot has one-way €39 (AU$60) airfares to European cities and €249 (AU$373) deals for long haul.

WOW, it’s essentially the European version of Scoot but without the bright yellow.

Watch the clip below to learn more about this “new generation travel experience”.

READ: Why do Aussie millennials love Canada’s Yukon territory?

READ: What can be found inside a hotel designed for millennials?

What do you think of Air France’s millennial airline?