Tourism Australia’s new video ad isn’t the only one showcasing the best of Australia, with Qantas launching a new safety video highlighting some of the best around the country.
Unveiled today, the video was shot in 17 locations across the country, giving Australia centre stage as tourists fly with the carrier.
Destinations on display include Alice Springs, NT; Bondi Baths, NSW; Canberra, ACT; Cradle Mountain, TAS; Deep Well Station, NT; Exmouth, WA; Fremantle, WA; and Yarra Valley, VIC.
Australians from all walks of life also make an appearance in the video, as they announce the onboard safety instructions against the backdrop of our country’s beautiful locations.
Among the scenarios is the oxygen mask demonstration at the Museum of Old and New Art in Hobart; a life-jacket demonstration at Bondi Icebergs; a brace position demonstration during a yoga class on Hamilton Island; counting rows to the exit on a Yarra Valley winery; and an emergency slide demonstration at Josephine Falls in Queensland, among others.
The video will be introduced across Qantas’ domestic and international fleet from February, as well as featuring on the airline’s online channels. While the video is first and foremost a safety communication, it will also form the basis of a new tourism campaign.
Qantas and Tourism Australia will work together over the next 12 months to promote the locations featured and maximise the benefits for local tourism operators. In particular, Tourism Australia will lend its social media marketing power, helping the video reach millions of people globally.
Qantas CEO Alan Joyce said the video was a unique platform to promote the local tourism industry and capture the confident-but-relaxed Aussie personality that visitors tend to fall in love with.
“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself.”
Alan Joyce, Qantas CEO
“The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians.”
Check out the video below:
https://www.youtube.com/watch?v=44MdMGWqHB4&feature=youtu.be