Congratulation to low-cost carrier Scoot Airlines. The airline was named ‘Marketer of the Year’ at this year’s Marketing Excellence Awards.
The budget carrier won six awards in total, including three Gold awards for Excellence in Content Marketing, Media Strategy and Viral Marketing.
Among Scoot’s most popular campaigns include the ‘hidden gems of Sydney’, which saw two personalities ‘Dom and Paula’ travel around the city.
“We’re extremely honoured to receive this award, which is testament to the work done in the three short years since Scoot revealed its name to the world.”
Campbell Wilson, Scoot chief executive
First up, Excellence in Content Marketing: Gold- @InsideScoot; Silver- @ProcterGamble ; Bronze- @NTUsg #MEASG
— Marketing Magazine (@MarketingEds) November 13, 2014