Infinity Holidays has revealed plans to slash costs on its European products to bring its hotel and itinerary prices in line with competitors.
The company has reduced pricing on all Europe product by an average of eight percent.
Under new pricing, a four-night stay at the Timhotel Place D’Italie Butte in May is now $764, a seven percent reduction on $830 last week.
There’s also a four-night stay with breakfast in July at the Hotel Cambon now priced from $1,272 – a drop from $1,386 – and offers the consumer refundable rates and the support of after sales service at a cheaper price than three OTA’s surveyed.
According to the holiday specialist, pricing changes will make the business more competitive without comprising the level of expertise.
“Infinity has listened to the feedback from their partners and realised that while they have a comprehensive product offering and outstanding expertise, the pricing has sometimes been uncompetitive.”
Infinity Holidays
“While Infinity’s expertise is a valuable commodity, pricing is still a leading factor.
“As a first step to improving their competitiveness, Infinity have reduced their pricing on all Europe product.”
Agents need not worry about the drop in pricing affecting their commission, with all commission remaining at 13 percent.
According to Infinity, this change is the first step in an ongoing revamp of the European program, which currently covers 23 destinations, 1,473 properties plus tours and transfers.
As well as saving a bundle year-round, the change also means clients can watch Australia compete in next year’s Eurovision in Stockholm for much less.