While you were sleeping, the Goldman Travel Group went from a luxury travel group with part ownership in a home-based company and several NTIA Awards up their sleeves, to an all-round cruise specialist.

And it didn’t require any ship/port studying.

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The group acquired the extensive cruise expertise when it purchased The Cruise Centre in Brisbane.

Announced overnight, Goldman Travel’s Executive Chairman, Tom Goldman, said the move not marks the company’s entrance into the Queensland travel market, but ensures the business is set up to take advantage of the growing sector in Australia.

“Building upon our cruise business was a priority for the group this year, alongside increased marketing and sales activity across all our travel businesses.”

Tom Goldman, Goldman Travel Executive Chairman

“This acquisition will position us as a major player in the premium and luxury cruising space, adding in-depth expertise and invaluable first-hand cruising experience of The Cruise Centre’s consultants.”

Goldman Travel

As part of the acquisition, all eight staff members at The Cruise Centre will join The Goldman Group, including Elizabeth Clarke, currently Joint Managing Director at the cruising brand, who will work to ensure a seamless transition of the business from Savenio.

Additionally, Tom Goldman revealed the Group plans to build upon the brand by introducing stores in Victoria and New South Wales in the near future.

“Goldman clients will benefit from the extensive personal cruising experience of The Cruise Centre’s advisors, with the added benefit of the Goldman Group teams’ worldwide destination and luxury travel knowledge,” he added.

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READ: NTIA17 Success Stories – Goldman Travel

What are your thoughts on the acquisition?