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Michelle Black leaves Scenic to head up Viking Cruises in Australia

When you think Scenic, you immediately think of the class and sophistication Michelle Black brought to the line in her role as General Manager of Sales and Marketing.

When you think Scenic, you immediately think of the class and sophistication Michelle Black brought to the line in her role as General Manager of Sales and Marketing.

She’s seen the cruise line through its 30th birthday, a recent rebrand, expansion into Asia and contributed to Scenic’s first expedition cruise ship.

But now she’s taking her skills and wealth of cruise knowledge over to Viking Cruises as the new Managing Director in Australia and New Zealand.

Michelle Black

Michelle Black [centre] leaves Scenic to head up local operations for Viking Cruises.

Commencing in the new role early next year, Michelle is tasked with building brand awareness and selling Viking’s river and ocean products within the Australia and New Zealand markets, as well as supporting the growing ocean fleet ahead of an inaugural visit to the two countries in early 2018.

Viking Cruises’ senior vice president of marketing Richard Marnell, commented: “It is an honor to welcome Michelle to the Viking team. Her extensive industry knowledge and experience will be particularly important as we continue to expand in the Australia and New Zealand markets in the coming years”.

Viking Sea

Michelle takes the reins from Ian Bennett, interim Managing Director for Viking Cruises Australia and New Zealand.

Join us in congratulating Michelle on her new role.