This girl’s hair blowing in the wind is really giving us #NorwegianCruiseEnvy – #WeWantToEscape!
You can find her in Norwegian Cruise Line’s new TVC, which promotes the message of freedom while cruising.
And who better to help promote the message of freedom than a girl with awesome hair and Mr Worldwide himself aka Pitbull, who has a fun and relaxed public image.
Released yesterday alongside its new global brand strategy ‘Feel Free’ – the 30 second clip targets a whole new market of younger travellers by promoting the flexibility guests can experience aboard Norwegian’s hotties (we’re referring to the line’s ships, they’re total babes).
The rapper, who is also the godfather of Norwegian’s newest ship – Norwegian Escape – shared his distinctive vocals for the new campaign, urging travellers to “just live your life cause we don’t live twice, feel free, get on a ship and cruise the world”.
Along with Pitbull’s music, the TVC showcases Norwegian’s fun-loving, bold personality with shots featuring the range of entertainment, dining, nightlife and shore excursions.
According to Norwegian’s Senior Vice President and Chief Marketing Officer, Meg Lee, the “Feel Free” strategy transcends the idea of traditional cruising and speaks to travellers wanting to feel “free to holiday on their terms”.
In Australia and New Zealand, the new brand campaign will be driven by digital activity, partnerships, trade cooperatives and events, with the local campaign being devised and implemented by Norwegian Cruise Line’s dedicated Asia Pacific marketing team from the company’s newly opened Sydney offices.
The launch of Feel Free works hand-in-hand to communicate Norwegian’s new Free at Sea ‘2016 Wave Offer’ (valid for bookings made from 4 January 2016 to 10 April 2016) which allows guests to choose from four free offers: free beverages, free specialty dining, free shore excursions or free Wi-Fi – delivering very high value for their holiday dollar.
Check out the TVC below:
https://www.youtube.com/watch?v=lJu7oFtAeZs