By Matt Leedham @worldofleedham01 Sep 2017Revolutionary new brand U by Uniworld, offering luxe river cruising for the new generation celebrated its official Australian launch last night in Sydney. 130 invited guests hit the black carpet, set to represent the new sleek black ships and were welcomed with a Night Owl lavender based cocktail and French Champagne all night long in the sassy setting of Bar Machiavelli in Rushcutters Bay. And a sassy setting it certainly was with gorgeous projections of Europe on the high brick walls, a live illustrator personalising gorgeous travel quotes for guests and DJ Alice Quiddington spinning tunes late into the evening. Could not be more excited about this new product in the market Europe River Cruising for under 45 #ubyuniworld #travelforu #silentdiscos #yoga #mixology #europe #travelindustry #loveroftravel #worklife #phtmoments A post shared by Michelle Mickan (@michellemickan) on Aug 31, 2017 at 4:23am PDT A mix of trade partners, travel agents, lifestyle media and Australia’s best influencers and content creators, plus media personalities such as models Jordan and Zac Stenmark, Tim Robards, Melissa Hoyer, Lincoln Younes and Matt Doran enjoyed the festivities and atmosphere as they were transported to Europe with food stations including a luxurious French dessert filled bar to represent The Seine Experience; an extravagant cheese table inspired by the Netherlands and Rolling on the Rhine; and Germany’s Finest with a pretzel station. The first ships are set to sail in April 14, 2018 with Managing Director, Fiona Dalton saying on the night; “What makes U by Uniworld so exciting is that we are the first cruise line in the world, and certainly the first in river cruising to design and offer cruises specifically for the 21 – 45 year old age group. Some have called it revolutionary, others a game-changer but whichever way you look at it, what we’re doing is new, innovative and offers a completely new take on experiential travel.” Fiona Dalton (MD Uniworld), John Veitch (CEO Travel Corporation) and Katrina Barry (MD Contiki) Uniworld’s Global CEO, Ellen Bettridge, also made an appearance in a special video to welcome Australian travellers on-board ships ‘The A’ and ‘The B.’ Team Uniworld Matt Doran, Tim Robards, & Ben Way DJ Alice Quiddington The launch also coincides with U by Uniworld’s special preview cruise in 6 weeks, where Petra Nemcova, philanthropist, founder of Happy Hearts Fund and Victoria’s Secret Angel will act as The B’s Guardian Angel. To date, U by Uniworld has recently supported the Happy Heart Fund by donating $US50k to rebuilding a school in Nepal. Petra Nemcova, Philanthropist & Founder of Happy Hearts Fund Read more about U by Uniworld’s exciting new cruise brand here; U by Uniworld gets a Guardian Angel Yoga and onboard clubs with U by Uniworld Boom – River cruising for millennial’s is now on sale Are you excited about U by Uniworld’s launch? Share your thoughts below. Other stories you may like TTC sell Creative Cruising to the Express Travel Group Taste your way through Europe with the folks at Gourmet Traveller magazine! Invitation: Join the U Squad!