Uniworld couldn’t have chosen a better time to create a cruise brand dedicated to the millennials, because according to a new study, cruise ships are where the young and free increasingly want to be.
Flight Centre’s inaugural ‘Postcodes & Postcards: Australians on the move in the Golden Age of Travel‘ report found that there’s a large number of young people who love to cruise, so-much-so, that it has become one their top five interests while travelling.
That’s good news for cruise lines looking to expand their demographics, especially Uniworld, which is preparing to launch a millennial-dedicated river brand in 2018.
Image: U by Uniworld
Outside of cruising, the Flight Centre report found “social and fashionable” young holidaymakers are still keen on taking youth trips such as Contiki holidays and ski holidays. They’re also the kind of travellers who will book an international holiday around major parties and festivals.
Meanwhile, “selfish” and “fulfil my passion” travellers will avoid parties and festivals in favour of garden tours and health and fitness retreats. These sensible tourists are also interested in taking part in food safaris as well as any specialty interest tours.
And finally, there’s “the bucket listers” who are generally married with kids and want to get a whole lot of travel out of the way before committing to a mortgage. These people are interested in visiting major world tourist sites in the UK, Europe and USA.
Click here to read more of the Flight Centre report.