Flight Centre, Tourism Events Queensland (TEQ), Virgin Australia and Infinity Holidays have teamed up for a million dollar campaign to promote Queensland to the Australian market.
Announced late last week, TEQ and Flight Centre will invest $1 million in marketing activity that will have a strong focus on rebuilding tourism post-Cyclone Debbie.
Tourism Minister Kate Jones said that Virgin Australia and Infinity Holidays would support the three-month campaign with discounted fares when travellers purchase a minimum of four nights select accommodation across the Whitsundays, Gold Coast, and Tropical North Queensland.
“There’ll [also] be an exclusive promotion of the Whitsundays during the month of June,” she said.
The $1 million campaign comes a little over a month after parts of north Queensland were hit by the category four Cyclone Debbie.
Heavy rain and strong winds forced the region to go into lock down, including tourists who were advised to stay in their hotel rooms until the storm had passed.
Flight Centre Travel Group Managing Director Graham Turner said the company was committed to helping fast-track the Queensland tourism sector’s recovery.
“Queensland in general and the Whitsundays in particular are hugely popular holiday destinations, both for domestic and international tourists.”
Graham Turner, Flight Centre Travel Group Managing Director
According to Tourism Whitsundays’ Chief Executive Craig Turner, the region is returning to normal with most tours and trips operating as per usual and almost all accommodation providers re-opened.
“With the special discounts being offered on accommodation and the discounted Virgin Australia airfares, the Whitsundays should be everyone’s destination of choice for a winter holiday,” Turner said.
The campaign will commence on 9 May.