By KarryOn @karryontravel24 Mar 2017Chimu Adventures, Australia’s Latin America specialist, has launched several initiatives to provide support to the hundreds of thousands affected by the floods and landslides that hit Peru last week. As part of the aid initiatives, Chimu has organised a fundraiser through its not-for-profit ‘Make a Difference’ (MAD) project that will assist and support the efforts undertaken by the Peruvian Red Cross in the impacted areas. The Peruvian Red Cross has activated emergency teams in Santa Ana, Chiclayo, Chimbo, San Jacinto and Tambo where Red Cross volunteers are providing first aid, pre-hospital assistance and helping people connect with separated family members. Torrential rain hitting many parts of my country, landslides in central #Peru and floods in the north. #PrayForPeru #ElNino pic.twitter.com/CIY5GtQv26 — Elena Larkin (@ELarkin25) March 16, 2017 STOP PRESS: Torrential rains to continue in flood-hit Peru. According to national authorities, as of 22 March,… https://t.co/MCaFQg0Qyb — Chimu Adventures (@chimuadventures) March 23, 2017 On top of the fund, Chimu is also providing direct on-the-ground support through their local operations office with Chimu staff volunteering to help those in need ensuring the availability of food, water, clothes, towels and hygiene products. ‘Our thoughts are with the residents impacted by these devastating floods. ‘Having operated in Peru for decades, we very much consider ourselves as part of the community and therefore see it as our priority to support the relief efforts of the Peruvian Red Cross while our local team continues to provide the on the ground support needed to help those affected’ Greg Carter, Co-Founder Chimu Adventures Donations can be made at http://www.madproject.org/donate Chimu Adventures in conjunction with MAD Project has a successful track record of supporting efforts in countries the tour operator travels to, helping to make a difference to challenged communities, the environment and historical preservation. Please join us in congratulating Chimu Adventures for pitching in to help. Share your thoughts below. Other stories you may like 5 top tips for selling adventure travel Chimu Adventures founders challenge old skool mindset of the travel industry Earn sweet, sweet commission + WIN a polar expedition for two with this cool incentive!