“Discover the home of vibrant waters and sparkling beaches” – that’s what the caption said, that’s what it was meant to be promoting, but that’s definitely NOT what people were going wild for upon seeing Samoa Tourism’s new ad.
Around 24 hours ago, the South Pacific island’s tourism leaders launched their new social media campaign designed to entice visitors by promoting the destination’s abundance of crystal clear waters.
As you’d expect, the picture uploaded to Instagram showcases the island nation’s still, beautiful ocean and it even features a stunning horizon.
The image has received over 800 likes in less than a day, but not for the idyllic escape it’s meant to present but rather the half-naked hottie causing mass dehydration among hundreds of Instagram users.
Those on the ‘Gram are struggling to look past the very handsome and very exposed male model, with many asking if he’ll be the tour guide on their trip and others praising the marketing team for capturing their attention.
Although he may not represent the many activities one can experience in Samoa or showcase the local produce, he does give potential visitors an idea of the destination’s state of sexiness, which Samoa Tourism’s Chief Executive Sonja Hunter says the nation has been “blessed with”.