Sixth time’s a charm for Hyatt Hotels and Resorts, which announced it will launch a new brand targeting ‘modern travellers’.
Announced this week, Hyatt Centric will debut later this year as the company’s sixth hotel brand since it launched in 2006.
Starting off with 15 locations in cities such as New York, Miami, Paris, Chicago and Atlanta – the brand will offer full-service, lifestyle properties designed to cater to both business and leisure travellers.
What’s more interesting is the property’s key focuses, which include human touch, socialising, pets welcome and don’t forget free and fast Wi-Fi.
The new property will target modern travellers with free Wi-Fi and a personal touch.
Sound a little familiar?
Earlier this month, Virgin Hotels launched its first property in Chicago, which not only offers free internet and has a pet-friendly policy, it also heavily promotes its social aspects, with several areas in the 26-story building where guests can meet, greet and chat.
Even the video for the new Hyatt brand [see below] seems to target female travellers – a market Virgin founder Richard Branson dubbed as the key demographic for his first hotel.
The Virgin Hotels’ Common Club is open to all guests.
However, Hyatt’s chief executive described the new chain’s guests as ‘modern explorers’, seeking a ‘cosmopolitan vibe at the centre of the action in the best destinations’.
Mark Hoplamazian added that while other brands have attempted to target the same market – mostly made up of Millennial travellers in their 20s and 30s – they haven’t yet managed to fully grasp them.
“The modern explorers are truly a savvy, curious group. Their expectations are simple, but their standards are high and they want their experience to be intuitive and smart. They want options and all the must-haves from a full service hotel but without any fuss or complications.”
Kristine Rose, Hyatt vice president of brands
Key features of the new chain include:
- A focus on less is more and technology meets human touch
- Social spaces, including the Lounge-Centric – a place where guests can meet and enjoy a drink
- The Corner Library – will be a place where guests can work [or pretend to work]. It features a selection of books and magazines for guests to enjoy
- Rooms will be spacious and fitted with ‘perfect lighting’ and name brand amenities
- The Knock n’ Drop restaurant will feature handcrafted food and cocktails
- There will be a fitness centre and spaces for events and meetings
- Pets are welcome
- And wifi will be fast and free
Check out the video below for more information on Hyatt Centric.
https://www.youtube.com/watch?x-yt-cl=84924572&x-yt-ts=1422411861&v=ifsisPmlff0