Hong Kong is on the map for Flight Centre agents as the group teams up with tourism leaders to sell trips to the destination.
Running throughout April and May, the campaign will entice Aussie travellers to book special Hong Kong packages that tie in with local summer events such as the Dragon Boat Carnival running from 3-5 July.
A key element of the Summer Fun campaign is the #MyHiddenHK consumer competition offering two Hong Kong holidays, including flights and accommodation.
The competition asks consumers to describe the hidden part of Hong Kong they wish to discover and why and is open until 30 April.
Your clients can enter at www.myhiddenhk.com.au.
The competition has four entry points such as: visit the competition website and upload a Hong Kong travel photo; visit the website and choose one of Hong Kong Tourism Board’s images; post a personal photo of Hong Kong on HTKB’s Australian Facebook page; or post a photo of Hong Kong on the bureau’s Twitter or Instagram pages with the hashtag, #MyHiddenHK.
Two prize winners will be selected to travel to Hong Kong with a friend and includes return flights with Qantas Airways, five nights’ accommodation, airport transfers and a Hong Kong Island tour, as well as, an exclusive half day experience with Hong Kong-based Australian expat, style and travel blogger Geneva Vanderzeil from A Pair and a Spare.
Blogger, Geneva Vanderzeil has been recruited to support the ‘Summer Fun’ campaign and competition by sharing her favourite and hidden travel tips on Hong Kong.
Her posts will be uploaded to her blog and social media assets over the coming months.
The campaign and competition come less than a month after Hong Kong Tourism Board relaunched its online portfolio to help agents sell more Hong Kong.
Among the changes included a new consumer site, new agents website, new videos, a range of photography and more.