American Airlines has refreshed the look and expanding the reach of its flagship in-flight magazine, American Way.
Starting with the January issue which features the Foo Fighters on the cover, the redesigned publication appears on all flights operated by US Airways as well as American. American Way reaches 193 million people annually.
Vice president of global marketing, Fernand Fernandez described the new look at fresh to appeal to a range of customers that love to travel.
“The revitalized American Way comes as American makes a huge investment in the customer experience with improvements to our aircraft, our lounges and the airports we serve.”
Fernand Fernandez, American Airlines vice president global marketing
American in September announced its partnership with global travel media company Ink to re-launch the monthly magazine with a mix of entertaining and informative content and a fresh eye on design.
The January magazine launches with a double cover edition featuring rock star David Grohl and the band Foo Fighters.
American Way’s updated look includes new sections such as POV, in which the magazine’s writers and editors offer their opinions of cultural, lifestyle and travel trends. Another new section, Maps & Legends, each month will reveal a writer’s unique look at a travel-related topic. The inaugural section features the best BBQ joints in Texas according to a bona fide aficionado – the Barbecue Editor of Texas Monthly.
Ink has also brought American Way into the digital age so that fans can read its award-winning content via mobile devices whether they’re relaxing during a flight or reading on the ground.
The digital expansion includes a revamped americanway.com website as well as a first-ever American Way mobile app, both of which let readers share select content via Facebook, Twitter, email and other options.
“Though American Way will have a different look and feel to it, longtime magazine fans will still find their favorite features.”
Marisa Beazel, American Airlines vice president – publishing, ink
“Air Mail,” the popular collection of readers’ letters to the editor, for example, will remain a key component in the front of the magazine. Fans will also still find the Sudoku and the crossword puzzles.
In addition to American Way, American will soon introduce the updated versions of its two other magazine titles: Nexos, the bimonthly airline magazine written in Spanish and Portuguese, and Celebrated Living, the industry’s first quarterly publication for premium cabin customers. The new issues of the redesigned publications will begin appearing on flights in February and March, respectively.