There’s a new consumer site, new agents website, all new videos, a range of breathtaking photography and more to help you sell Hong Kong.
According to Andrew Clark, Hong Kong Tourism Board’s Regional Director, it was time reevaluate the destination’s DNA to find new and effective ways of driving more travellers to the cosmopolitan metropolis.
And next week, travellers and agents will be exposed to the fresh changes coming to Hong Kong Tourism Board.
Hong Kong Tourism Board in Sydney unveiling the new brand.
Speaking at an event in Sydney last night, Andrew said the complete digital makeover is aimed at making a more personal connection with travellers and showcase new images and videos that would “bring consumers into a moment in time” .
The revamp started a few months back when the bureau decided to define its ‘Brand DNA’ – the X-Factor that sets it apart from other destinations and the offerings attracting consumers to the destination.
New images showcasing the new Hong Kong brand.
After research, it was found that Hong Kong’s DNA is made up of a number of areas from culture, fashion, sports, heritage, festivals, city icons and more.
Once defined, HKTB decided to use the information to reinvent its brand to ‘My Time for… Hong Kong’ to move away from the focus on ‘product’ and showcase the emotional side and engagement with the destination.
Exploring outdoor Hong Kong.
This has been achieved through new photos, videos [above] as well as a completely new online space.
Here’s a breakdown of what’s new that will help you sell more trips to Hong Kong:
New trade website
The HKTB revamped its trade website – PartnerNet.
The B2B interactive platform is now designed to provide travel trade partners with the most up-to-date information on Hong Kong’s tourism industry.
The website now includes interactive and informative platform features, such as, industry news, research and statistics, e-Marketplace, events calendar, photo image library and publications plus access to the HKTB’s online training tool – Hong Kong Specialist.
Registration to PartnerNet is free and it provides members will the opportunity to promote their business to a global network and contact with potential business partners in Hong Kong.
Consumer website facelift
The Discover Hong Kong consumer website has been rebuilt to reflect the new ‘My time for’ branding.
There’s also been improvements to its navigation have enhanced the website’s functionality.
As the HKTB’s main online tool Discover Hong Kong provides consumers with rich content to facilitate their holiday planning, including information on major events and top attractions, as well as, access to hot ‘travel’ deals shared by HKTB’s partners and travel tools including Apps, e-Guides and videos.
Insider Guides and Videos
The Insider’s Guide shares rich content on authentic Hong Kong experiences to guide travellers on a journey of discovery beyond the destination’s iconic attractions.
A series of stories, recommendations and travel tips by local insider experts provides inspiration for travellers to explore the destination’s 18 districts and uncover its many hidden treasures.
The Guide also highlights a number of districts and shares detailed itineraries across a variety of themes including maritime history, natural heritage, tranquil escapes, adventure seeker, old
meets new, food and the city, industrial revolution and traditions and spirituality.
The Guide is supported by the local insider videos which provide insights into Hong Kong’s unique travel experiences featuring a number of local personalities across a variety of themes.
These include Australian expat, blogger and designer Geneva Vanderzeil who shares her ‘time for exploring’, Instagrammer Tyson Wheatley who shares his ‘time for expression’, Designer and Style blogger J.J. Acuna who shares his ‘time for renewal’, Vlogger Carlos Douh who shares his ‘time for action’ and TV presenter and model Jason Godfrey who shares his ‘time for urban escapes’.
There’s an app
My Hong Kong Guide is a virtual customised travel guide which visitors can use to plan, explore and share their personalised itineraries with friends across their social media.
The Guide provides travellers with inspiration through content shared by local experts, as well as, information on popular tourist attractions and events.
An added feature for visitors, when in the destination, is the ability to ‘shake’ their phone to discover additional attractions in their vicinity.
The Guide can be accessed and updated online via PC and an app for mobile devices. Click here for access.