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Club Med wants to boost its Aussie & Kiwi ski bookings

Club Med is seeking to grow its ski business from Australia and New Zealand by 50% over the next three years as it continues to expand its portfolio of ski resorts.

Club Med is seeking to grow its ski business from Australia and New Zealand by 50% over the next three years as it continues to expand its portfolio of ski resorts.

General manager Club Med Australia and New Zealand Madeleine Clow-Suares admitted the hotel operator has a big task ahead of it.

Perspective hiver

“These are ambitious targets which come in response to the strong appetite of Australians for the relaxing, active, social and carefree holidays Club Med offers,” she said.

“We have a lot of exciting activity planned moving towards 2020 to help meet these goals.”

The operator opened its first ski resort in 1956 and since then has expanded its ski portfolio to more than 20 properties. Most recently, it has opened new resorts Club Med Tomamu Hokkaido in Japan, and Club Med Grand Massif Samoëns Morillon in the French Alps.

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Next on the cards are the opening of Les Arcs Panorama, France, in December 2018 and the renovation of Club Med Sahoro, Japan – due to be completed by November 2018.

Discussions are also progressing for new openings in Tignes, France, Valloire, La Rosière and San Sicario in the Franco-Italian domain Vialattea and Saint-Gervais, Montgenèvre, France.

Club Med will also soon settle its first resort in Canada, in Charlevoix’s Massif (Quebec) and continues discussion on projects in China and South Korea.

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“These additional development projects will offer more exciting opportunities for families, groups and couples when travelling to snow destinations with Club Med,” Clow-Suares said.

Are you planning a ski trip this year?