It’s a boutique, luxury brand making a big name for itself in Australia by signing up to be the hotel HQ for Mercedes-Benz Fashion Week Australia.

As the first long-term official hotel agreement for the fashion show, Ovolo Hotels’ Sydney property will house top Australian and international designers, editors, buyers and fashionistas during the five-day annual event over the next three years.

The arrangement will showcase the brand’s local property as well as its enthusiasm for creativity through livestreams, which will broadcast direct from Carriageworks to Ovolo.

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There’ll also be fashion inspired drinking and dining menus, afterparties, model castings and photoshoots held across various areas of the design-driven hotel.

“Since we opened, Ovolo has set itself apart as the destination where effortless style, impeccable design and world-class hospitality truly co-exist.”

Dave Baswal, Ovolo Hotels Australia’s Chief Operating Officer

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“With our new MBFWA partnership, we aim to show the fashion world that we love and embrace them, and that they always have a home at Ovolo.

“Whether its offering them an unforgettable stay, a central meeting point for drinks, or a mind-blowing “OMG-I-didn’t-think-that-was-possible” event venue, we want industry professionals and fashionista’s alike to know that Ovolo Hotels is where they ought to be.”

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To celebrate the new partnership, stylish Aussies are being invited to snap a photo highlighting their personal style at any Ovolo hotel for a chance to win an all-access pass with front-row seating, flights, and accommodation worth $6,000 to the global event’s Mercedes-Benz Fashion Weekend Edition from 19 – 20 May.

Click here for more information on the competition.

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