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This is the must-visit US destination in 2015

NYC & Company, NYC’s destination marketing organisation, applauds Lonely Planet travel publisher for recognising the borough of Queens as the United States’ number one destination for 2015.

NYC & Company, NYC’s destination marketing organisation, applauds Lonely Planet travel publisher for recognising the borough of Queens as the United States’ number one destination for 2015.

Queens’ growing domestic and international status as a must-visit destination is just one of the results of NYC & Company’s commitment to the boroughs beyond Manhattan.

“NYC & Company has always spotlighted Queens for its cultural and ethnic diversity, its international cuisine, and its exciting and unparalleled burgeoning arts and entertainment scenes.”

Fred Dixon, NYC & Company president

NYC & Company promotes New York City’s five boroughs through a variety of marketing programs, including Neighborhood x Neighborhood, in which different neighborhoods are spotlighted each month.

Queens

Since its inception in March 2013, the program has featured Queens neighborhoods Corona, Forest Hills and Jackson Heights; Long Island City; Flushing; Jamaica Bay and Rockaway Beach; and Astoria.

In October 2014, NYC & Company launched a See Your City campaign, encouraging New Yorkers to explore the five boroughs.

The first phase of the program showcases Jackson Heights and Long Island City. Additional promotion in 2014 included a celebration of the anniversaries of the 1939 and 1964 World’s Fairs; press and trade familiarisation tours; MICE activities; and more.

Between 2012 and 2013, Queens experienced an approximately 12 percent increase in visitors, from 11 million to 12.5 million.

Will you add Queens US destination to your travel list for 2015?