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New Caledonia hones in on Aussie travellers

Your clients may be more keen than ever to book a holiday to New Caledonia this year, as the island nation hones in on Aussie travellers.

Your clients may be more keen than ever to book a holiday to New Caledonia this year, as the island nation hones in on Aussie travellers.

 

According to New Caledonia Tourism’s Sales and Marketing Director, Caroline Brunel this year the tourist group will focus on building its brand Down Under through new partnerships in the market.

The announcement comes as latest visitor figures confirmed more Australians are keen to experience the destination’s European meets island atmosphere.

New Caledonia dancer

Last year visitor arrival statistics for New Caledonia increased 14.9 percent compared to 2013.

New Caledonia Tourism attributed the rise to strong campaigning in the market, which were distinctively different from its competitors. Campaigns included collaborations with Aircalin, key wholesalers and online travel agents in the market.

Hoping to maintain and boost that growth, Ms Brunel said this year the group will place a ‘major focus’ on building ‘brand New Caledonia’ in Australia.

New Caledonia's campaign

The bureau will continue its partnership with cooking show host Justine Schofield.

In addition the new partnerships the bureau will also continue its collaboration with Ambassador, Justine Schofield – cooking show host for Network Ten’s ‘Everyday Gourmet with Justine Schofield’.

Schofield teamed up with New Caledonia Tourism last year for the first and second phase of a national-wide campaign targeting 25-35 year old travellers.

Titled ‘Have It All’, the $300,000 promotion includes a series of webisodes highlighting the culture, nature and culinary experiences in New Caledonia. Read on

The bureau will also maintain its digital presence and hold a number of trade incentives such as the first ever New Caledonia workshop.

“Following last year’s success, we will be pulling out all the stops this year, to keep the momentum going and ensure that 2015 is another strong year for New Caledonia out of Australia and New Zealand.”

Caroline Brunel, New Caledonia Tourism Sales and Marketing Director 

Ms Brunel added that it is an exciting time for the destination and with so much to offer she isn’t surprised Australians are keen to visit.

Dubbed the destination where you can ‘have it all’ it offers adventure, cuisine, unique culture, luxury accommodation and natural wonders – such as the largest lagoon in the world.

Hilton Noumea La Promenade Residences

New to the island nation is Hilton Noumea La Promenade Residences, which opened late last year.

It also has several renowned brands such as Hilton Noumea La Promenade Residences and the Sheraton New Caledonia Deva Resort & Spa.

New Caledonia’s capital, Noumea, is a two hour flight from Brisbane, three hours from Sydney and four hours from Melbourne.

Flights from Melbourne to Noumea launched in June last year. They operate three times weekly. All flights are full-service offering complimentary meals and beverages along with one piece of luggage up to 23 kilograms at no additional cost. Read on

“With this continued investment visitors not only have greater breadth of choice when it comes to accommodation, but the destination is also set on solid foundations ready for strong future growth.”

Caroline Brunel, New Caledonia Tourism Sales and Marketing Director 

Have you noticed an increase in clients booking New Caledonia?