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New online travel competition comes from Kogan

Online travel shoppers have a new avenue to book their next getaway, as deals website Kogan, expands its offerings with a new travel division.

Online travel shoppers have a new avenue to book their next getaway, as deals website Kogan, expands its offerings with a new travel division.

 

Launched this week, the website, which established itself by selling off discounted tech products, has added flight and tour packages to its website and is promising travellers savings of up to 76 percent.

Showcasing its commitment to the industry, Kogan has even become ATAS travel accredited – the industry ‘tick of approval’ designed to give travellers the assurance that they’re dealing with an agent or in this case company that is ‘reputable, trusted and trained‘.

Ruslan Kogan, founder of the online business said the launch into travel comes after seeing a change in the way Australians shop for consumer goods, including holidays.

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“We’ve applied the same approach of digital efficiency that has seen us undercut the big players in the retail industry for nearly a decade.”

Ruslan Kogan, Kogan.com Founder and CEO

“Australians are some of the best travelled people in the world. While we are fortunate to be able to holiday, there’s no reason we shouldn’t get a better deal while kicking our feet up.”

He explained that the company is using its digital reach and consumer base to secure ‘more affordable’ holidays such as a four-night stay at the 5-stay Hyatt Regency Resort in Danang, Vietnam for $999 for two – a saving Kogan says is up to $790. There’s also the 13-day Highlights Tours + Flights Vietnam and Cambodia getaway from $2,899pp – a saving of up to $1,581.

Kogan 4

“The negotiating power of two million fans means we were able to curate unbeatable deals for holidays in Australia and around the world.”

Ruslan Kogan, Kogan.com Founder and CEO

“Whether you’re looking for a luxurious escape to the Maldives, a Bali getaway, a tour of China, or a night at the Shangri-La in Sydney, we’ve got you covered.”

What do you think of Kogan entering the market? Leave a comment below.