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Kids, cruise & corporate – 3 TravelManagers priorities

Recognising and developing areas of opportunity and growth is just one part of adding value to a business, which is way TravelManagers is paying special attention to three key areas...

Recognising and developing areas of opportunity and growth is just one part of adding value to a business, which is way TravelManagers is paying special attention to three key areas…

… kids, cruise and corporate.

Operations Manager, Pru Gallagher, told attendees that the group’s recently acquired Travel with Kids (TWK) specialist program is such as an “important part to the business”, that the company has decided to spruce it up a little.

Since purchasing the company last year, some 100 personal travel managers (PTMs) have completed accreditation to become specialists in the family vacation area.

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Hoping to give the product more value, Gallagher told KarryOn that TravelManagers is making it a priority to revamp the accreditation process before the end of the year.

“It’s an important part of the business because it gives members a different avenue when planning a family holiday.”

Pru Gallagher, TravelManagers Operations Manager

“It adds value because of the first hand knowledge Agents gain.”

In the cruise department, TravelManagers’ CruiseCo relationship has resulted in an increase in bookings this year, compared to the last.

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Gallagher said since the start of the year, the company has worked to reduce membership fees for Agents, arranged special advertising arrangements that allows PTMs to have their own call-to-action on CruiseCo marketing and launched it own cruise newsletter.

As a result, PTMs booked around 250 passengers during TravelManagers’ Cruise Week sale in June and 300 passengers during the sales week earlier this month – this is up from around 100 during the same time 2015.

Another areas of the business Gallagher said the company aims to add more value is to corporate.

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She said the company is aiming to increase its corporate webinars to two a month, while also organising more corporate days where consultants can learn and practise business skills during workshops and presentations.

A new development is ‘corporate days’ with the National Partnership Office (NPO) team, which as already received early positive feedback from consultants, and a focus on getting at least one corporate famil a year.

Later in 2016, the home-based group is also set to relaunch its consumer website with a new, modern look and easy functions. Read more about it here.

Are you seeing an increase in bookings from kids, cruise and corporate?