You can talk about it through experience, demonstrate it with images and videos and use facts to book add-ons, but when was the last time you used your heart to sell travel?
Trafalgar is encouraging more Agents to flip the way they talk to their clients from factual and rigid to passionate and meaningful because that’s what’ll drive more customers to book.
Or as Pocahontas would put it, “listen with your heart” and remember that that’s where the urge to travel comes from.
In a newly released two-minute video, The Travel Corporation brand reminds consultants of the emotional benefits of booking travel, which can sometimes be overshadowed in the Agent-customer conversation.
‘Customers book with their heart before their head’, is just one of the many inspirational messages within the clip as well as a suggestion on how Agents should structure conversations with future clients – ‘don’t start with the rational and end with the emotional. Start with the emotional and end with the rational’.
According to Trafalgar Australia’s Managing Director, Matthew Cameron-Smith, when Trafalgar guests book their holidays, they’re doing so with their emotions and the company feels that it makes sense to flip conversations from “rational to emotional”.
“We hope that the short animation will serve as yet another valuable tool in setting our agent partners up for success in 2017 and beyond.”
Matthew Cameron-Smith, Trafalgar Australia Managing Director
Click here to watch the video.
But of course knowing where to send your clients is also as important, which is why Trafalgar has put together this list of some of the world’s coolest destinations for any Aussies looking to getaway from this EXTREMELY HOT summer:
Iceland
Iceland may be tipped as one of the hottest destinations to head to in 2017 but a trip to this icy wonderland is sure to cool you down. Guests of Trafalgar’s Ultimate Iceland will explore the quirky capital, Reykjavik and visit a local horse farm in Höfn where they’ll learn about the pure Icelandic breed and enjoy a delicious traditional homemade lunch.
Scandinavia
Wrap up in the chicest Scandi knitwear and thermals on Trafalgar’s NEW 20-day Nordic Adventure and hear the tales of the ancient Viking kings, admire dramatic fjords and glacier landscapes and visit Rovaniemi, the hometown of Santa Claus, where you’ll enjoy a special Be My Guest experience at a family-run reindeer farm.
Canada
Explore Canada’s cool eastern provinces on the 11-day Canada’s Enchanting Maritimes guided holiday. Guests will acquaint themselves with Nova Scotia’s maritime heritage, embrace the chilled ocean breeze during a scenic cruise on Baddek’s Bras d’Or Lake and discover one of the oldest breweries in Canada’s Halifax.
Alaska
For lovers of the great outdoors there is nowhere quite like Alaska with its diverse terrain and sparse population. Discover the Majesty of Alaska , visit the snow-capped Mount Denali (the highest peak in North America) and learn about Denali National Park’s flora and fauna with a Local Specialist. You will also board Alaska’s famous Railroad for the scenic journey to Anchorage; the gateway to Alaska’s mountains and wilderness.
A European winter
Putting on the St.Moritz
Over 15-days experience the delights and twinkling lights of a European White Christmas and New Year’s. You’ll discover the secrets of champagne production at one of France’s greatest Champagne houses and explore the quaint Christmas markets dotted around the beautiful city of Paris. Experience a white Christmas in St. Moritz and enjoy a New Year’s Eve extravaganza in Tuscany with traditional food and local wine.