A collective of New Zealand’s South Island ski areas have teamed up to launch a new campaign that taps into people’s impulsive desires to ski.
The contend-led campaign titled ‘Snow Addicts’ will encourage intermediate and advanced skiers to cross the ditch this winter to take advantage of the largest ski areas in Australasia, New Zealand.
The message will be driven through humorous snow addict behaviour images published to social media, including those obsessing over the start of the snow season to wearing a goggle tan with pride.
‘Snow Addicts’ was filmed on location in New Zealand’s majestic Southern Alps and follows Kiwi home-grown talent Byron Wells, Janina Kuzma and a team of internationally renowned Kiwi snow sports stars. In the film the self-professed snow addicts showcase why their backyard is a world-class snow destination.
Check it out:
https://www.youtube.com/watch?v=g1ml-TliaW0
Campaign spokesperson Sarah O’Donnell says that it makes sense for the organisations to join forces to promote the huge range of world-class experiences in the Southern Lakes region.
“Australia is our largest international winter market and we’re home to the largest and most diverse ski terrain in Australasia, with four ski areas and two vibrant alpine towns within an hour and a half’s drive of Queenstown Airport.”
Sarah O’Donnell, Snow Addicts spokesperson
“We’re keen to encourage skiers and boarders to learn more about our region through the Snow Addicts campaign and ultimately book a long weekend or an extended holiday to get their snow fix.
“The campaign gave us the opportunity to use some of our international snow sports stars, to show first hand why this region is truly world class. While it’s been produced to capture the attention of snow addicted Aussies and encourage them to visit the region to get their next snow fix, we hope it’s entertaining for everyone.”