There were whoop whoop’s galore last night at the Mumbrella Travel Marketing Awards in Sydney with Air New Zealand, Qantas, Trafalgar and Contiki all celebrating huge wins.

Now in its second year, the Mumbrella Travel Marketing Awards 2018 featured 19 categories covering all segments of Travel Marketing, Advertising, Media and PR in Australia.

The awards recognised the creative marketing geniuses who came up with the most creative and effective campaigns that have inspired more people to travel and brought commercial and brand success.

The ever-clever Air New Zealand Marketing team were big winners on the night, taking out two awards for Best Social Media Idea of the Year and Best Advertising Campaign of the Year for the very awesome ‘A very mirry mistake’ campaign.

Team Air New Zealand

Team Air New Zealand

Travel Marketing Team of the Year this year though, went to the hi-energy bunnies from Contiki for a fantastic year of diverse and effective marketing activity with clearly #noregrets.

So many campaigns – so much awesomeness!

Team Contiki. Legends!

Team Contiki. Legends!

Trafalgar took out the highly coveted Travel Brand of the Year with an impressive story of trade, consumer and community campaign initiatives.

Up against fierce competition, the win for Trafalgar was a massive one and a great example of a travel brand successfully adapting to market change.

The excellent Qantas Magazine and Qantas Travel Insider took out the Publication of the Year award for the second year running with Qantas also picking up a second award for PR Idea of the Year for their ‘Passport Take Off’ campaign.

Tourism Australia got the noble nod for Best Content Marketing Campaign of the Year for their larrikin ‘Aussie News Today’ campaign which international visitors, in particular, couldn’t get enough of.

Urban Adventures became The Disruptors of the Year for their remarkable ‘In focus’ sustainable Tourism work whilst Visit Flanders won the highly appropriate Bravery Award for creating an innovative Street Art campaign in Melbourne to help educate younger generations to better understand the impact of war.

The Visit Flanders team (Walshe Group)

The Visit Flanders team (Walshe Group)

300 people attended the award ceremony at The Four Seasons Hotel with the drinks and tears flowing thanks to mixed emotions on the night for the winners and the finalists who didn’t end up going home with an award.

We think you’re all winners anyway. Congratulations to everyone on a job well done.

 

Check out the full list of winners here

 

1. Social Media Idea of the Year – Air New  Zealand – ‘A very merry mistake’

2. Best Content Marketing Campaign – Tourism Australia – Aussie News today

3. Best user Experience in Travel – The paradox of choice – P&O Cruises

4. Best use of face to face/Experiential Marketing – #norobe – Art Series Hotels

5. Best use of Data – Virgin Australia – ‘Taking data to the skies’

6. Best Influencer Campaign – Luxury Escapes – Sophie Monk’s Great Escape

7. Best Media Strategy – Experience a new perspective – Princess Cruises

8. PR Idea of the Year – Qantas Passport take off

9. Award for Innovation – AI bidding with sparrow and Webjet

10. Award for Bravery – Flanders fields, The Walshe Group

11. Disruptor of the Year – Urban Adventures in focus

12. Publication of the Year – Qantas Magazine and Qantas Travel Insider

13. Breakthrough Destination of the year – Mt.Hotham Resort

14. Advertising Campaign of the year – Air New Zealand – ‘A very mirry mistake’

15. Travel PR Agency of the Year – Edelman PR

16. Travel Media Agency of the Year – Wavemaker Melbourne

17. Travel Advertising Agency of the Year – Bashful

18. Travel Marketing Team of the Year – Contiki

19. Travel Brand of the year – Trafalgar

Join us in congratulating all of the winners!