Changes are coming to TravelManagers both online and in the consumer space as the company completely revamps its website and unveils a new marketing campaign.
Revealed at the group’s annual conference in Bangkok this weekend, the new push is designed to promote the group’s position as the ‘premium travel network in Australia‘ made up of some of the most experienced consultants in the country.
The new site is expected to be up and running before the end of the year and is considerably different from the existing format.
First, it has a modern, clean and sleek design. The fresh look is not only appealing to travellers, but is designed to help the brand and consultants better connect with consumers.
Get a look at the new homepage ⬇️⬇️⬇️:
Aspirational images are used throughout the site along with highlighted text – such as ‘Welcome to the most experienced network of travel experts’ – that “let travellers know this is the place to realise their future travel plans”.
Travel trends, holiday deals, travel guides and news will be added to the site along with a drop down menu, which will allow users to scroll through the group’s community projects, industry awards and learn about the national partnership office team.
More importantly, for personal travel managers (PTMs), the search function will be a lot more flexible and will allow visitors to search by name, suburb, destination and type of travel.
Search results will show both Agents’ photos and contact details, but the biggest change is coming to the Agent profiles, which have been recreated based off consultant feedback.
Profiles will feature a multi-functional section on the right hand side where PTMs can highlight their specialties and upload content (or they can delete it).
A map has been added so potential travellers can see which regions, cities, villages or streets certain Agents specialise in.
PLUS, the testimonial section has been reworked so that consumers can leave up to 500 word reviews.
“Aside from looking different, the changes [on the website] will provide better flexibility for our existing content, allow greater flexibility for additional content and ensure customers understand at a glance how we can help.”
Chrissy Tayfield, TravelManagers Marketing Manager
Of course, with a new site in the market TravelManagers will want to get the message out to consumers, which is why the group is launching a new major consumer campaign centered around the theme of ‘love’.
Launching in the last quarter of 2016, the aim of the campaign is to highlight what clients love about their PTMs such as their experience, connection and knowledge.
Ads will be placed in lifestyle, news and sports digital publications as well as social media channels.
Here’s an example of the ‘love’ message to consumers:
“We’re aiming to build brand awareness and promote why consumers should have a PTM.”
Chrissy Tayfield, TravelManagers Marketing Manager