The Australian airline has unveiled a new, heart-warming campaign that reflects the emotion of returning to loved ones after a long journey home.
Qantas unveiled its new brand campaign on Sunday.
http://youtu.be/16RhgfA662k
The airline says that the series of five, 60 second, videos reflects the special pull of home, the love of family and friends and the way Qantas has helped bring Australians together around the country and across the globe.
The ‘Feels Like Home’ series tells the real stories of five Qantas passengers and their journey home to Australia being welcomed at the airport by loved ones.
Feels Like Home captures the feeling of a loved-ones embrace.
Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara and Sydney, the series also features Qantas employees.
Qantas Group CEO, Alan Joyce said the campaign was designed to celebrate the unique place Qantas has in the lives of many Australians.
“We often hear that seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they’re halfway home already. That’s the spirit we wanted to capture,” he said.
“The stories we’re telling through this campaign are repeated everyday across our network. They reflect the special pull of home, the love of family and friends and the way Qantas helps bring Australians together around the country and around the globe.”
The campaign includes the tale of a young woman making an emotional return to Sydney after a year in London. There’s a miner coming home to his family after a long stint in the Pilbara and a little girl coming home from Los Angeles after the trip of her lifetime visiting extended family.
The emotional return of a woman after she spent a year in London.
The series also includes the journey of a mother living in Hong Kong bringing her new baby home to excited grandparents for the first time and a young backpacker making his way back from South America.
The homecoming stories are told against the musical backdrop of Randy Newman’s song, Feels Like Home sung by 20 year old Australian singer, Martha Marlow. As well as the musical backdrop for the commercials, the song will be played on-board Qantas aircraft.
The Feels Like Home campaign will be seen on television, cinema, outdoor, in print and online.
In launching the campaign, Mr Joyce said now was the right time to invest in reinforcing what makes Qantas special.
“This campaign celebrates the hard work of our people, the trust and loyalty of our customers and the pride we all feel in the national carrier,” he said.
The Airline announced the new campaign preemptively on Twitter:
Real Australians share their story of returning home, watch it here now: http://t.co/1dvsIQqClA
— Qantas (@Qantas) November 7, 2014