89 year old ‘Baddie Winkle’ has been dubbed the world’s coolest ‘Insta-grandma’ and has just launched a round the world #badassbucketlist campaign with hotels.com to spruik their rewards program.

If you haven’t heard of Baddie Winkle yet, you’ve been missing out.

Say hello to a superwoman with 3.2 million adoring fans on Instagram.

brazil got the finest men 🤡 #badassbucketlist @hotelsdotcom 🔥

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💜🍒Toronto you were beautiful 🍒💜

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🎃 HAPPY HALLOWEEN 🎃 @yandy

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With a hilarious profile description that states; “Stealing your man since 1928”, this diva of diva’s shares hilarious daily ‘grams’ of herself, scantily clad in her funkadelic get ups, and literally having the time of her life.

Some of her favourite ironic T-shirts have included slogans such as “Bye Basic” and “Drake would never treat me like this!”

Often adorned by fit young men, she’s showing up all over the world and should be an inspiration to us all for her ‘couldn’t care less’ approach and cheeky innuendo that gives the term #noregrets a whole new meaning.

stay killin it in @fashionnova 🌹🍄

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Helen Ruth Elam Van Winkle (Her real name is cool enough right?) who lives in Tennessee is now an American internet sensation, and only got into Instagram 4 years ago.

‘Baddie’ was born after Winkle reportedly tried on a tie-dye T-shirt and pair of cutoff shorts belonging to her great-granddaughter Kennedy, who then uploaded the photo to Instagram.

Four years on, she is so popular that her celeb fans including Rhianna, Miley Cyrus, Khloe Kardashian and Nicole Richie to name but a few, just can’t get enough of her.

Baddie is also a staunch campaigner for the legalisation and decriminalisation of medical Marijuana.

I’ve missed ya’ll 🦋

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David Spasovic, Hotels.com marketing manager for Australia and New Zealand says “She’s the perfect partner” for the campaign, “which is all about experiencing the best of the world, no matter what the age.”

Recent research from Hotels.com conducted by One Poll in September revealed that one-in-five Millennials say they are inspired by the adventures of their grandparents and parents.

THANK YOU @hotelsdotcom FOR MY FABULOUS LONDON SUITE 🦋#BadAssBucketList

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So watch out world because Baddie is coming… With the next destinations on her round the world tour including Niagara Falls, Rio de Janeiro, Paris and Dublin.

Don’t stop what you’re doing Baddie, because the internet loves you.

Have you heard of Baddie Winkle? Will you be following her now?