Do you remember the Hipster? Well, the end is nigh for these super cool 20-somethings – Yuccies are the latest breed of urban fashion-conscious creatives and they’re slowly taking over the world!
The era of the ‘hipster’ is officially over – and the ‘yuccie’ is on the rise. Otherwise known as young, urban creatives, these Generation Y-ers are living in a metropolitan area, such as London or New York and travelling to places where like-minded professionals can be found.
Attracted to the up-and-coming areas of any city, where rent is cheap and single-speed bikes readily found, it’s safe to say that anywhere where a design laboratory or start-up incubator thrives is a good place to start.
Skyscanner has revealed the must-visit destinations for such ‘yuccies’: places where these entrepreneurial individuals can pursue their dreams and splash out on tech gadgets and gourmet dinners.
The Skyscanner Yuccie City Guide includes up-and-coming neighbourhoods in cities like Leipzig, Milan, Islington and Sydney’s very own Alexandria, which has seen a flourishing of galleries, cultural spaces, start-ups and designer offices.
1. Plagwitz \ Leipzig
Leipzig Hypezig – this city is being massively hyped and has, in a short space of time, become a mecca for a new generation of Hipster. In fact, it should be renamed Yupezig! Yes, the Yuccies have landed in this Saxon city.
Pay a visit to Baumwollspinnerei, which was once a cotton factory and is today a cultural centre, with regular exhibitions, many held for non-profit organisations.
2. Savamala \ Belgrade
Another city that’s had a bit of a facelift recently is Belgrade. Although it’s had a difficult past, the city’s future looks bright, gradually becoming a fashionable destination and attracting plenty of new tourists.
Get down to Mikser House (Karadordeva 46, Savamala) to see some of these entrepreneurial businesses in action – it’s on a former industrial estate and is a place for local and regional ‘big thinkers’ to get together and see what they can do, which, looking at their events calendar, includes Blues music and traditional Serbian cooking.
3. Vesterbro \ Copenhagen
When it comes to being bang on trend, northern Europe is usually first to jump aboard that train! This is the reason why the Danish capital, Copenhagen, has got to be one of the coolest cities to live in for any self-respecting Yuccie.
Typography nerds, head to Playtype, to bring home some special Yuccie souvenir stationary.
4. Eilandje \ Antwerp
Sniffing out the best Yuccie hangout in Belgium? It’s got to be Antwerp, but we recommend you skip the city centre and head south to Antwerp’s Het Zuid neighbourhood, another suburb being transformed by this new breed of urbanites.
The MAS (Museum aan de Stroom) building has become a symbol of the city, an amazing architectural feat on the banks of the Schelde River, and home to more than half a million works of art.
5. Hornstull \ Stockholm
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The Swedish capital has long been synonymous with super-cool: the Östermalm district and the SoFo (south of Folkungagatan) area being amongst the most Hipster hangouts in the city. However, the Yuccies prefer Hornstull, located south of Södermalm.
Go Yuccies spotting at the flea market on Sundays, or try and keep up with a night at Trädgården, one of the hottest clubs in the city that comes to life every summer.
6. Witte De Withstraat \ Rotterdam
Rotterdam is dynamic, cosmopolitan and very trendy, crammed with interesting things to see and do, so don’t be shocked when we say that it’s probably more fun than its (in)famous sibling, Amsterdam.
If you don’t bump into them cycling along the avenues, you’re sure to come face to face with a real life Yuccie in the Museum Boijmans Van Beuningen, contemplating their next ‘big idea’ over a cup of mint tea in Bazar café or exploring newer galleries like TENT.
7. Nevsky Prospect \ Saint Petersburg
St. Petersburg has long been the place to go for a mashup of traditional and current trends, reflected in the city’s iconic landmarks, like the impressive monuments and buildings that crowd the city’s UNESCO protected historic centre.
Taiga, a space completely dedicated to contemporary art, not far from the imposing Hermitage Musuem complex, is where many Russian Yuccies like to go to discuss their creative, and often political, theologies.
8. Islington \ London
‘Tell us something new,’ you cry! Everyone knows about the Hipster-fication of south east London and areas like Shoreditch and Brixton, but the latest borough where Yuccies are choosing to bed down is Islington.
Aside from liquidising their food, another Yuccie obsession is ‘going for brunch’ – for some top nosh that’s not quite breakfast not quite lunch, make it to one of The Breakfast Clubs dotted around trendy parts like Hoxton, London Bridge and Soho. Hungry for more?
9. Soma \ San Francisco
The start-up concept was pretty much born in San Francisco, so what better place to meet the latest batch of bright young things hoping to turn their passions into something profitable?
Fancy a slice of this life? Visit SFMOMA (the modern art museum), Yerba Buena Center of Arts, 111 Minna Gallery and SF Camerawork: all wonderful spaces dedicated to the visual arts and photography that, Yuccie or not, are really worth checking out.
10. Sternschanze \ Hamburg
For too long, Hamburg has sat in the shadow of its Hipster brother, but, hurrah, the Yuccies are here to throw the spotlight on this bustling port city, showing the rest of the world that there’s as much (if not more) exciting cultural stuff going on in Hamburg as there is in Berlin.
If you pass through, take a trip to LUV to see some interior designs that will blow your mind – you’ll not be able to look at the IKEA catalogue in the same way again!
Other areas listed in the Yuccie City Guide are:
- Zona Tortona, Milan
- Woodstock \ Cape Town
- Greenpoint \ New York
- Vila Madalena \ São Paulo
- Cihangir \ Istanbul
- La Confluence \ Lyon
- Sant Antoni \ Barcelona
- Alexandria \ Sydney
- Nakameguro \ Tokyo
- Design District (D3) \ Dubai