By Gwen O'Toole19 Sep 2016Now open on the ‘Paris end’ of Melbourne just over one week ago, the exceptionally groomed QT Melbourne has opened its doors to guests, bringing with it all the expected and anticipated playfulness and creative concepts guests have come to adore. Like its sibling properties that have come before it, QT Melbourne has adapted to the culture, character and style of its location. The newest one, the first QT property for Victoria, takes inspiration from the 1900’s rag traders or nearby Flinders Lane and Melbourne’s love of great food, art, and of course, fashion. And this property certainly well-accessorised. “QT Melbourne talks specifically to the illustrious history of the hotel’s Russell Street location, positioned in the heart of Melbourne’s hidden laneways and having previously been a cinema,” Stephen Howard, Public Relations Director, QT Hotels & Resorts “The identity takes on a French film noir inspiration, one which plays of the mystery and romance of this genre. “Melbourne has a rich and thriving creative community so QT was perfectly suited to open in Australia’s most creatively charged city,” adds Howard. “QT appeals to those with a sense of creativity; they have an appreciation of art, fashion, design, lifestyle experiences, fine wine and food, and entertainment.” Throughout the build, every aspect of the new hotel was carefully considered from the cutting edge video artwork curated by Amanda Love to the music selection in common areas to the staff uniforms designed by Janet Hine. Even the door numbers for each of the 188 guest rooms were sourced and created via a competition call out to imaginative Australians who were keen to design a number that’s less conventional. Guest rooms are plush and welcoming and have a chic designer look which is paired with the distinctively eclectic in house drinking and dining establishments including a cake shop on ground level and stairs ascending to QT Melbourne’s signature Pascale Bar & Grill where guests morning breakfasts include items such as Smoked Salmon Omelette with goats cheese, asparagus, chives and watercress lemon salad or Black Truffle Scrambled Eggs and the Eggs Rockefeller, with free range eggs, warm brioche, farmed black caviar, steamed Warrigal greens, tarragon and hollandaise sauce. With a distinctly French flair to the menu, it’s certainly not your average hotel breakfast buffet. Other offerings include a laneway bar, Hot Sauce and The Rooftop at QT which overlooks Melbourne’s city skyline. For event and conference organisers, the property offers two private spaces with floor to ceiling windows and state of the art technology, making them ideal for corporate events. Also playing homage to the old cinema’s that used to reside on Russell Street, the Barclay and Paramount rooms can host groups of up to 50 people. While the hotel experience is ever-evolving and guests are seeking more experiential ways to travel, QT properties are renowned for their unconventional and edgy look and style and this one is certainly no exception. “QT Gold Coast was the first injection of a design-led hotel experience in Australia and QT filled a missing gap in the market through its emphasis on bespoke experiences and a carefully curated offering,” says Howard. “The QT Collaborators, which include public space designer Nic Graham and architect and guest-rooms designer Shelley Indyk, have rich and varied talent across a number of art, design, culinary and hospitality disciplines all working together to create this unique hotel experience,” he added, saying that QT is also continually looking to set new trends. The QT Melbourne is located at 133 Russell St, Melbourne. For more information on QT Melbourne visit: www.qtmelbourne.com What do you think about QT Melbourne? Other stories you may like QT Queenstown opens to create a snowstorm of style in New Zealand’s natural playground Get your skis ready, Club Med is opening a resort in Canada Luxury hotels in Macao are in the biz of delivering the exceptional – every time!