AccorHotels ibis brand has jumped on the freakshake bandwagon, inviting guests to shake up their stay and tastebuds with its dangerously decadent new Shimmy Shake range…YUM!
Made to please with social media-minded millennial fans and milkshake aficionados in mind, the indulgent new menu is bursting with personality.
Three retro-inspired flavours have been designed to meet the demand for quirky, visually over-the-top drinks that will prompt customers to ‘virtually’ share and enjoy with their friends and followers online.
Not for the fainthearted, flavours include:
Ø The Salted Caramel – a showstopper topped with caramelised popcorn and waffle
Ø The sweet and salty Nutella shake – served with rocky road and pretzels
Ø A classic Strawberry shake with a twist – with pavlova meringue and fresh strawberries.
Priced at $7 each, all ibis Shimmy Shakes are served in vintage mason jars with fresh cream and are available now at participating ibis hotels across Australia.
Simon McGrath, Chief Operating Officer of AccorHotels Pacific said the trend for fun, oversized beverages doesn’t seem to be fading primarily thanks to millennials who love social media bragging rights, and families who’ve embraced the ‘freak shake’ phenomenon as a special treat for their kids.
“Hotels and restaurants are increasingly looking to differentiate in 2016 with themed non-alcoholic beverage menus – from milkshakes right through to handcrafted sodas, juices and herbal teas – and as such we are excited to have launched the ibis Shimmy Shake”
Simon McGrath, Chief Operating Officer of AccorHotels Pacific
“Not only does it complement our existing menu items, but it satisfies recent feedback from our guests for an increased range of affordable and contemporary food and drink offerings available on premises for added convenience.”
The ibis Shimmy Shake complements the brand’s ibis Boomer Burger, a premium Angus beef offering cooked fresh to order, which was successfully introduced across the hotel network last year.
