A major consumer campaign is about to showcase ATAS-accredited agents in Tasmania thanks to the Tasmanian Government and AFTA says it’s time to make sure all in- store signage is up to date.
As part of the signage spring clean, AFTA is running a #RIPtheSticker competition to go into the draw for a $5,000 Trafalgar cooperative marketing voucher for the best social media post showing removal of the old TCF stickers.
“AFTA is proud to have secured a significant partnership with the Tasmanian Government to run a major consumer campaign promoting the advantages of booking with an ATAS travel agency but before the campaign kicks off on 4 September, we need all agents to update in-‐store and online signage so that they get the full benefit of this initiative,” AFTA CEO Jayson Westbury said.
From L to R – Jayson Westbury, Minister Guy Barnett, Andrew Jones (Andrew Jones Travel)
“This is a fantastic opportunity for our Tasmanian agencies to reinforce with consumers the peace of mind that comes with choosing an ATAS accredited agency “
Jayson Westbury, CEO, AFTA
AFTA is partnering with the Tasmanian Government to launch the major consumer campaign promoting the advantages of booking with an ATAS travel agency.
The campaign embraces TV, radio, print and online and will run throughout September and October.
Launching the initiative in Hobart today, the Minister responsible for Consumer Affairs, the Hon Guy Barnett MP said it was important that consumers knew the benefits of using accredited travel agents.
From L to R Tim-van-Oyen, FlightCentre, Liverpool St, Jayson Westbury, Minister Guy Barnett, Michelle Donald FlightCentre
“I congratulate AFTA on their work in developing the ATAS accreditation scheme. Consumers should know that in choosing an ATAS accredited travel agent, they are accessing high quality advice and expertise from travel industry professionals” Minister Barnett said.
“The Government is pleased to partner with AFTA in this campaign and looks forward to seeing awareness of the value of the ATAS accreditation scheme grow among the public and within the travel industry.’
From L to R Jayson Westbu ry, Minister Guy Barnett, Matthew Cameron-Smith, Trafalgar
Trafalgar Managing Director Matthew Cameron-Smith said the company was proud to partner with ATAS to provide the winning prize for the #RIPtheSticker competition.
“With over 12,000 live reviews on our website, the trust of our guests is also critical and are proud to support the ATAS campaign promoting the benefits of booking with an accredited travel agent”
