The rebranded Cook’s Club planes with ‘I heart Cook’s Club’ livery look pretty sleek…until the middle door opens and something entirely different is spelled out.
The way the letters are positioned means when the door is open the livery reads: “I heart Cock’s Club”. Oopsies.
The mega-awkward letter positioning was spotted on the tarmac by a passenger who posted a photo of it with the words “Move over Cathay Paciic another paint job gone wrong”.
The blunder has since gone viral online, being shared over Twitter, Reddit and Facebook in recent days.
To Thomas Cook’s credit, they didn’t shy away from the blunder with a spokesman responding with a cheeky statement of his own.
“It goes without saying it is unintended, but it is one way to highlight where the emergency exit is.”
Thomas Cook spokesman
Others are more skeptical of the ‘cock-up’, saying that perhaps it was a marketing tactic for Cook’s Clubs’ hip ‘new generation of hotels for a new generation of travellers’.
“I think they knew exactly what they were doing,” one person commented on Facebook while another added, “best marketing tactic ever, seriously, this is genius”.
Who really knows…but think about this; if the livery had been printed in a smaller font or slightly further along the plane in either direction there would be no hidden message.
As it stands, ‘I love Cook’s Club’ is printed in the perfect spot to crack any bystanders up when someone opens the middle door.
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