It’s a walk off… Flight Centre has today launched its most ambitious digital travel experience to date – Travel Runway, designed to inspire travel in 2022 and beyond.
Live from 9 November until 13 November, Travel Runway is an interactive video experience showcasing various categories of travel, where viewers can choose their own adventure.
All the action happens on Flight Centre’s website, with the help of the travel giants’ Travel Designers and Air Designers to help give some back story to the experts on hand who have curated the holiday collections.
As travellers move through each runway, they’ll be invited to explore Runway to Reality for expert tips and tricks on the destinations, to Meet the Designers who have created the packages, and of course to Shop the look to book their holidays.
To get people salivating at the prospect of travel again, the runway categories include beach, nature, food and wine, adventure, and luxury.
Flight Centre says it created Travel Runway by taking inspiration from high-farshun runways and the plethora of looks unveiled at shows.
Time to strike a travel pose dahlings.
Flight Centre General Manager (Australia), Kelly Spencer, says Travel Runway is designed to re-ignite the senses to the world of travel which couldn’t come at a better time now that Australians once again embrace the exciting world of travel.
“We’re seeing huge week-on-week increases in enquiries for both local and overseas travel. Last week, we saw a 34% increase in flight enquiries and a 35% increase on fly and stay packages on the previous week.
“It’s never been a better time to see what the world has on offer, and Travel Runway will provide endless inspiration and advice for anyone looking to book a holiday in 2022 and beyond.”
Meet the Travel Designers
“We encourage everyone to join us for Travel Runway and rediscover the world of travel from must-see destinations to one-of-a-kind personalised experiences.
“We’ve mined the collective travel brain of Flight Centre’s holiday designers and our thousands of travel experts for Travel Runway to share an array of experiences from salivating food and wine to luxury island indulgence, adventure and nature safaris.
“It’s a first for any travel retailer and is a true showcase of the amazing expertise and experience offered by Flight Centre. No traveller wants to miss it!” Says Spencer.
Travel Runway is free and open to anyone from today until 13 November.
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