Tourism New Zealand has today revealed its latest campaign, ‘Within Your Wildest Dreams’ the next iteration of ‘Stop Dreaming and Go’ which launched in 2021.
Are you still dreaming about travelling to New Zealand? Well, get ready to turn those dreams into reality as It’s highly likely that the nation’s international borders will be reopening to Australians very soon with an announcement to be made this week from PM Jacinda Ardern.
In anticipation of Australian visitors returning to New Zealand, Within Your Wildest Dreams encourages travellers to keep dreaming of the vast experiences New Zealand has on offer and to start planning their trip.
Research shows that almost 6 in 10 (58 per cent) Australians would like to holiday in New Zealand within 6 months of borders opening. The new campaign encourages Australians to escape the ordinary and dream of a journey to New Zealand, where deep respect and care for the land is reflected in its natural splendour.
The campaign sees a familiar Australian dreamer and Kiwi guide Tai venture through New Zealand to uncover Māori, wildlife and nature experiences that are all Within Your Wildest Dreams.
Tourism New Zealand will be providing key travel partners with the tools to be prepared ahead of travel resuming, and agents can register to start the process of becoming certified 100% Pure New Zealand Specialists here.
Travel sellers can register to access free, professionally designed marketing materials and sales tools for Within Your Wildest Dreams through the 100% Pure New Zealand Marketing Hub, including customisable itineraries, email templates, sales flyers, images and videos and social posts.
Andrew Waddel, General Manager of Tourism New Zealand – Australia, said, “Within Your Wildest Dreams shows New Zealand in its purest and most magical form. A place where Australians can feel the embrace of Aotearoa New Zealand, and immerse themselves to experience closer connections with the people and places they travel.”
“As New Zealand sets to reopen, the assets we’ve produced aim to empower agents to successfully sell destination New Zealand. We encourage our trade partners in Australia to begin conversations with customers about considering a trip to New Zealand when the time is right,” he said.
The integrated brand campaign will launch in Australia on March 7, 2022, and run for a 16 week period – brought to life through dreams appearing across TV, radio, outdoor, online video, social and digital channels.
