Rail Europe has a brand-new design look-and-feel with a refreshed logo and updated tagline – Unlock Connections! – that highlights its mission to connect travellers with all corners of Europe.
Unveiled at ITB Berlin 2023, the new Rail Europe visual identity showcases the brand’s pillars of simplicity, modernity and accessibility.
Rail Europe President & CEO Björn Bender said the new logo design contains a speech bubble that symbolises the care shown to its partners and customers and its ambitions as an independent high-tech travel company to meet travellers’ needs.
“Consumer expectations and booking behaviours are constantly evolving, thanks to advancing digital technologies,” Mr Bender said.
“There is a very high demand for convenience, flexibility and personalisation. Rail Europe is well positioned to deliver and even exceed expectations while addressing other ongoing challenges.”
Rail Europe APAC GM Richard Leonard said the rebrand also represents an exciting time as the travel industry bounces back.
“Our fresh new visual identity hones in on our brand promise to ‘unlock connections’ throughout Europe, empowering travellers to explore the continent freely and easily,” he said.
“We also used this refresh to improve the user experience on consumer and agent booking tools, making it easier for agents to navigate between both.”
Mr Leonard added that the company will roll out a series of activities, incentives and events for advisors throughout 2023.
“We aim to inspire advisors and travellers to connect with Europe by train, thanks to our extensive portfolio of brands, such as Eurail, Eurostar and French High Speed.”
Find out why travel advisors are a priority for Rail Europe here.
Find out more at agent.raileurope.com
