The Council of Australian Tour Operators has launched new logos to coincide with the commencement of the CATO Accreditation scheme.
The CATO logo highlights the brand and membership while the Accredited logo allows tour operators and wholesalers to communicate their accredited status.
The CATO Accreditation scheme, which launched on 1 April 2023, is a fit-for-purpose program for the Australian land supply sector (wholesalers and tour operators only) developed in conjunction with the Member Code of Conduct.
It’s the product of two years of consultation with members, focus groups, strategy days and board meetings.
CATO Managing Director Brett Jardine said: “The launch of the accredited logo will allow our members to proudly display their accreditation when dealing with the trade and consumers.”
CATO Board Member and travel law specialist Aaron Zoanetti said accreditation provides additional peace of mind for Australian travel agents and consumers when booking international leisure travel.
“When booking through an Accredited Member, there are protections available under Australian consumer law that do not exist when booking directly with foreign-based DMCs and suppliers,” Mr Zoanetti said.
To find out more, visit cato.travel
