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All hands on deck: Silversea launches exclusive new groups program

Silversea’s Australia Director of Sales Steve Richards is calling it “one of the best and easiest groups programs in the travel industry”. We look into the competitive benefits of Silversea’s new groups program for not only your clients, but for you too.

Silversea’s Australia Director of Sales Steve Richards is calling it “one of the best and easiest groups programs in the travel industry”. We look into the competitive benefits of Silversea’s new groups program for not only your clients, but for you too.

According to Richards, Silversea is “constantly working to find ways to reward our valued travel partners for their devotion to the Silversea product”. 

Enter, the cruise line’s re-vamped groups program. This program provides the tools for Silversea’s travel partners to further engage with their clients “in new and meaningful ways”, says Richards. Not to mention “an unparalleled value offering that may be instrumental in securing those larger bookings”.

“We are proud that this is, without a doubt, one of the best and easiest groups programs in the travel industry.

“The key benefits for agents are; no deposits or money down, 90-day price protection, no expiration dates and a 5% bonus commission for groups made more than 12 months in advance. It is simple to set up and manage and is a great revenue-driving opportunity for travel agents, especially those currently time-poor”.

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Silversea has designed two defined group types has designed two defined group types, the Affinity Group Program and the Promotional Group Program. Here’s the lowdown on each:

Affinity Group Program

Booking six or more suites for a group embarking on the same voyage? The Affinity Group Program is your ticket to unparalleled value right off the bat! Check out the fantastic benefits that await you and your clients: 

  • Enjoy upfront savings of up to 15%, combinable with Silversea’s Door to Door, Port to Port, and Combination Fares.
  • Each suite scores a shipboard credit of up to US$300. Cha-ching!
  • Rest easy with 90 days of price protection.
  • No upfront deposit is required for group creation.
  • The group gets advanced access to specialty dining reservations. Bon appétit!
  • Silversea’s in-house groups’ team is just a phone call away, ready to fulfill your group’s special requests.
  • Cheers to a complimentary cocktail party upon request!
  • Fear not, for Silversea Cruises Fare Guarantee has got you covered when it comes to Door-to-Door and Combination Fares.
  • And to top it all off, enjoy a splendid 15% commission on Advantage Status Sailings.
Affinity

Promotional Group Program

For those wanting to boost their earnings, create a memorable marketing campaign with staying power, or bundle up an exceptional sailing with its unique selling points, the Promotional Group Program is the answer. Feast your eyes on these outstanding benefits:

  • Revel in 90 days of price protection. That’s what we call peace of mind!
  • Earn an extra 5% bonus commission for group bookings held at least 12 months before departure. Cha-ching again!
  • Embrace a minimum base commission of 15% on all Advantage Status Sailings. Score!
  • Bid farewell to upfront deposits for group creation.
  • Achieve stunning TC ratios as low as 1 in every 9 berths booked.
  • Each suite in the group receives up to US$300 in shipboard credit. Ahoy!
  • Silversea Cruises Fare Guarantee has got your back, ensuring you sail smoothly with Door-to-Door and Combination Fares.
  • Indulge in advanced access to specialty dining, cocktail parties, and special requests — just ask, and Silversea delivers!
  • Quick note: Commissions are capped at a maximum of 20% with all bonuses.
Promotional

Silversea’s in-house group team is at the ready to guide and support its travel partners.

To learn more, check out the brochure linked here, or better yet, reach out to your trusty Silversea Sales Manager.