Air New Zealand has officially revealed globally renowned and London-based Kiwi fashion designer Emilia Wickstead as its partner to create its new uniform in the skies.
The New Zealand designer has made a name for herself on the world stage, designing clothing for influential global figures and A-listers, including the Duchess of Cambridge and Meghan Markle.
Now, she will have the honour of creating New Zealand’s most iconic and recognisable uniform.
Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says Emilia stood out after her concepts blew away the selection panel.
“We received expressions of interest from more than 40 New Zealand designers and heard pitches from the country’s leading design talent, showcasing the depth and breadth of New Zealand fashion, making it an incredibly tough decision. Ultimately, Emilia stood out as the perfect partner.
“Emilia presented outstanding initial designs that were creative, and unique and will set Air New Zealand apart on the global stage. She also demonstrated her understanding of the importance of creating a uniform that is both functional and comfortable for our people.
Air New Zealand Fashion through the years
“Emilia has built an incredibly successful brand, designing for some of the most high-profile customers in the world, and we think our people deserve to be dressed by the very best too. We’re thrilled to have Emilia onboard and couldn’t be prouder to welcome her to the Air New Zealand whānau.”
Emilia Wickstead says it’s a privilege to be selected as the next Air New Zealand uniform designer.
“I could not be prouder, or more excited, to have been selected as Air New Zealand’s next uniform designer. This is a true passion project for me, one that further connects me with my homeland, Aotearoa, and the community and places that I love.
“My approach to the uniform centres around a deep respect for New Zealand’s cultural heritage. First and foremost, it is inspired by people. I’m a big believer that clothing can be transformative, uplifting and empowering, and my hope is that the new uniforms will instil a sense of pride and purpose in Air New Zealand’s incredible, world-class team.
The designer selection was made following a competitive pitch process involving several leading New Zealand designers who were asked to consider key selection criteria, including sustainability, functionality, safety, and te ao Māori.
The next phase of the project will see Air New Zealand collaborate closely with Emilia Wickstead for design refinements, onboard trials, and uniform wearer consultation before the final designs are revealed in late 2024.
The Emilia Wickstead Air New Zealand uniforms will be rolled out progressively to more than 5,000 Air New Zealand cabin crew, front-of-house ground staff, and pilots over the next few years.
The new designs will replace the current uniform designed by Dame Trelise Cooper and introduced in 2011.
For more, head to: www.airnewzealand.co.nz/our-uniforms
