Tauck is turning 100 years old and to celebrate its 35 years of operating in Europe, it’s launching four new land journeys in Italy, Switzerland, France and England.
The move comes amid a surge in European business for the family-owned business which says bookings for 2025 show double-digit growth compared to the same time last year.
In total, Tauck will offer 39 land tours to Europe in 2025, including five ‘Tauck Bridges’ itineraries designed specifically for families.
CEO Dan Mahar says, “Tauck will be 100 years young in 2025, but we’re certainly not slowing down in any way. In fact, our commitment to innovating and enhancing our global portfolio of land tours, river cruises, small ship ocean cruises, and Tauck Bridges family adventures is stronger than ever.”

New land tours with Tauck
The new tours include: ‘A week in Piedmont’ starting in the Northern Italian city of Turin, which includes a wine tasting in the cellar of an award-winning Piedmont winery, and a cooking demonstration and lunch at the Slow Food University in the UNESCO Heritage-listed Langhe Hills.
‘A week in Switzerland’ starts at Lausanne on the northern shore of Lake Geneva and includes a visit to Europe’s highest peak, Jungfraujoch; a rail excursion aboard the Golden Pass Train through the Swiss Alps, and a walking tour and chocolate tasting in Lucerne’s picturesque Old Town.
On ‘England and the West Country’, take a guided tour of Chavenage House, a 400-year-old Cotswold manor home, visit the Morgan Sports Car factory with a chance to pilot one of the high-performance sports cars produced there, and enjoy a private cooking class at the Philleigh Cooking School.
Start your ‘Paris, Dordogne & Bordeaux’ tour at the Sofitel Paris Baltimore in Paris, before visiting the 12th-century Chateau de Beynac; learn from experts about the prehistoric caves and sites at Dordogne, then indulge in dinner prepared by a Michelin-starred chef (with a private tour and tasting) at historic Chateau de Ferrand.

Off-season boost
Tauck is also boosting its shoulder season departures of its existing European land tours by 50 per cent in October and November.
Mahar says, “Fall is a wonderful time to visit Europe, as temperatures are cooler, crowds are fewer, and wine producers across the continent are engaged in their annual grape harvest.
“Along with the advantages to Tauck’s guests, adding departures during the shoulder season also benefits local communities in Europe – a true win-win that benefits everyone.”
For more information, visit Tauck.