We’ve got the scoop on Hurtigruten’s new playful and vibrant campaign that taps into their rich Norwegian heritage. Plus savings that are sure to make your clients feel ‘en gladlaks’ – like ‘a happy salmon’.
In the ever-competitive cruise market, standing out can be as tricky as navigating the fjords of Norway. But Hurtigruten, the legendary Norwegian coastal cruise company, has charted a refreshing new course with its latest creative campaign.
Launched on 1 August 2024, this playful yet authentic concept is all about embracing Hurtigruten’s rich Norwegian heritage in a way that’s bound to turn heads and warm hearts.
How good is your Norwegian?
If you’ve been looking to brush up on your Norwegian, Hurtigruten’s new campaign has you covered with an array of Norwegian idioms you can share with your clients. These charming expressions, when translated literally and then reinterpreted, offer a glimpse into the soul of Norway—a nation where a love of nature and a playful spirit are as natural as the midnight sun.
Take, for instance, the phrase “A ta det for god fisk” which means “Take it as good fish.” In Norwegian culture, this translates to believing something without a shadow of a doubt. This is how your clients will feel as they take in Norway’s breathtaking coastline on their Hurtigruten trip – that they undoubtedly made the right choice.
Or consider “Ut på tur aldri sur” which means “Out on a trip, never grumpy.” This captures the Norwegian love for outdoor adventure—rain, snow, or shine. And it’s a sentiment that aligns seamlessly with Hurtigruten’s commitment to offering authentic local experiences, whether you’re exploring the serene fjords or the rugged North Cape.
A campaign as authentic as the journeys
Damian Perry, Hurtigruten’s Managing Director for Asia-Pacific, shares the inspiration behind the campaign: “Being Norwegian flagged, with local staff both on board our ships and leading our shore excursions, we wanted to capitalise on this point of difference and cement Hurtigruten’s position as the leading experts in Norwegian coastal cruising”.
Hurtigruten has been voyaging along the Norwegian coastline for more than 130 years, offering travellers a window into the country’s culture, history, and natural beauty. This campaign is a celebration of that legacy, inviting guests to experience the “Norwegianess” that makes Hurtigruten’s journeys so special.
Experience Hurtigruten’s“Norwegianess” for yourself
Hurtigruten is offering irresistible savings of up to AU$1200* per cabin on selected Original voyages and up to AU$1400* per cabin on premium Signature voyages for bookings made between 1 August 2024 and 30 September 2024. It’s an offer that’s sure to make anyone feel like “en gladlaks”—a happy salmon indeed!
So, whether your clients are seasoned travellers or dreaming of their first cruise, this campaign invites them to embark on a journey that’s as rich in culture as it is in adventure.
With Hurtigruten, you’re not just booking a trip; you’re setting sail on a voyage that’s authentically Norwegian, wonderfully unique, and absolutely unforgettable.
For more information, visit www.hurtigruten.com/en-au
*T&Cs apply. This offer is valid only for new bookings. Bookings must be made between 1 August 2024 and 30 September 2024. Saving based on cabin, twin-share. Visit the website for more details.
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