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Gold standard: Helloworld launches Viva Gold luxury brand with bespoke brochure

Helloworld Travel has introduced its newest brand, Viva Gold, with a specialty snapshot brochure of preview packages highlighting 5-star accommodation, unique experiences, exclusive partnerships and tailor-made itineraries to tap into the demand for personalised, luxury travel.

Helloworld Travel has introduced its newest brand, Viva Gold, with a specialty snapshot brochure of preview packages highlighting 5-star accommodation, unique experiences, exclusive partnerships and tailor-made itineraries to tap into the demand for personalised, luxury travel.

Announced at the Helloworld Travel Frontliners Forum in November last year, Viva Gold debuts with a brochure designed for the Australian market that will showcase a snapshot of the luxury properties available along with contact details for the dedicated sales and service team.

Helloworld Travel COO & Executive Director Cinzia Burnes said the ongoing demand for luxury products is not slowing down anytime soon.

“From the increasing trend in business class travel to intimate small-group tours, high-end accommodation and bespoke experiences, today’s traveller is seeking ‘wow’ moments that create a lifetime of incredible memories,” she said.

The launch Viva Gold brochure cover with a couple walking to an island.
The launch Viva Gold brochure is specifically crafted for the Australian market.

“Viva Gold offers private tours, bespoke cultural encounters and tailored events, ensuring every journey is as unique as the traveller.

“Our packages feature premium accommodations, including 5-star hotels, private villas and luxury resorts, alongside private transportation, gourmet dining and meticulously designed itineraries that prioritise convenience and exclusivity.”

In addition, Helloworld will expand its small-group tour offering, Ultimate Journeys by Viva Holidays, to include itineraries in Europe and North America in 2025.

Helloworld Travel COO & Executive Director Cinzia Burnes  headshot
Helloworld Travel COO & Executive Director Cinzia Burnes.

“To further meet the needs and expectations of the Australian traveller, we are working to expand our preferred partner portfolio by expanding our product and destination range through new DMCs,” Burnes added.

“We are also increasing our footprint in the luxury offering with expansion via our wholesale channels.

“It’s an exciting time, and I look forward to sharing further updates as Viva Gold develops,” she said.

For more, visit vivaholidays.com.au