Los Angeles Tourism and Urban List have teamed up for an LA Takeover of Sydney’s Hollywood Quarter in an 11-day taster series of activations, spanning the city’s famed foodie, cultural, music, cinema and wellness scene from 1–11 May 2025.
Held across seven venues, the LA Takeover in Surry Hills will immerse Sydneysiders in the City of Angels’ vibrant culinary scene, musical and film heritage and wellness culture in an extension of LA Tourism’s latest ‘We Love LA’ international brand campaign.
Highlights include Butter’s Hip Hop Vinyl Night and live music and cocktails via Whisky A Go Go Gig Nights at the Hollywood Hotel, balanced by an exclusive wellness event at Paramount House Hotel.
Cinephiles will love the cult classic, oldies and new releases playing at the Golden Age Cinema & Bar alongside themed snacks and cocktails and trivia nights.
Plus one lucky winner will receive their own immersive LA getaway with return flights, accommodation and experiences, thanks to United Airlines, LA Tourism and Urban List.
Urban List will also lead content creation and campaign amplification across editorial, digital and social channels, driving audience participation throughout the 11-day takeover.
Los Angeles Tourism & Convention Board Managing Director Asia Pacific Craig Gibbons said: “We’re thrilled to partner with Urban List to bring the energy, creativity and culture of Los Angeles to Sydney’s Hollywood Quarter in Surry Hills.”
“From our world-renowned food scene to iconic music and cinema heritage, this takeover is a celebration of everything that makes LA unforgettable.
“At a time when our city is focused on recovery and resilience following the devastating events earlier this year, this is an important initiative to drive Aussies to rediscover the magic of LA and support the communities and businesses that make our city so special.”
LA Tourism was recently named Official Tourism Board Promoter and Host City Supporter for FIFA World Cup 26 and Super Bowl LXI in 2027.
For more info, head to discoverlosangeles.com
